Privacy policy.

Who we are

The Idealize is a design and software studio based in San Juan, Puerto Rico. We build websites, applications, and brand systems for small and mid-sized businesses. This policy covers theidealizepr.com, the software we operate for our own business, and the client work we deliver.

The person responsible for data here is Jan McQueeny. There's no data-protection department to route you through — questions come to us directly, and we answer them.

What we collect

Very little, and only in three situations.

• Visiting this website. Our host, Netlify, records standard server request logs — IP address, browser type, the page requested, and the time. This is ordinary web-server behavior and we use it only to keep the site online and diagnose problems.
• Contacting us. If you email, call, message us on Instagram or Facebook, or book a scoping call through Calendly, we receive whatever you send: your name, contact details, and what you tell us about your business. You choose what to share.
• Becoming a client. To do the work, we hold project material — brand assets, copy, credentials for systems you ask us to deploy to, and billing details. We only take what a specific job requires.

What we don't collect

Worth stating plainly, because a lot of policies bury it:

• We don't sell, rent, or trade your information to anyone. Ever, for any price.
• We don't run advertising trackers, retargeting pixels, or data brokers on this site.
• We don't set cookies of our own, and we have no login, account system, or user database.
• We don't build profiles on you, and we don't buy contact lists to market to you.

How we use it

To reply to you, to quote work, to do the work you hired us for, to invoice you, and to keep the records Puerto Rico and U.S. tax law require us to keep. That's the entire list.

If we'd like to show your project publicly — in our portfolio, on Instagram, or in a case study — we ask you first. Being a client is not consent to be marketing material.

Who else touches it

We use a small number of outside services to run the studio. Each one holds only what it needs, and each has its own privacy policy governing what it does with that data:

• Netlify — hosts this website and keeps the server logs described above.
• Google — our email and file storage. Anything you send us by email lives there.
• Calendly — scheduling. If you book a call, it holds the name, email, and any notes you enter.
• Meta (Instagram and Facebook) — our social accounts, and the API we use to publish our own posts. See the next section.

We share your information with these providers only to the extent that using them requires. We don't hand your data to anyone else, and we've never received a government or law-enforcement request for it. If we did, and the law let us tell you, we would.

Instagram & Meta

We operate an internal tool that publishes posts and stories to our own Instagram account, @the.idealize, through Meta's official Instagram Graph API.

This is worth being precise about, because it's the part people assume is more invasive than it is:

• The tool posts our content to our account. It has no access to anyone else's Instagram account.
• It does not read, collect, or store data about our followers, our commenters, or any other Instagram user.
• It holds one access token, issued by Meta to us, for our own account. That token lives on a studio machine and is never shared.
• The images it publishes are our own design work, staged briefly on this website so Instagram can fetch them, then removed.

If we ever manage a client's social account, we do so under that client's own credentials and at their written direction, and their data stays theirs.

How long we keep it

• Server logs — retained by Netlify on their own schedule, typically a matter of days, and not archived by us.
• Enquiries that don't become projects — we clear these out within about a year.
• Client project files — kept for the life of the engagement and for two years afterward, so we can help when something breaks or you come back for a second phase.
• Invoices and financial records — kept as long as tax law requires, currently six years.

Deleting your data

Email theidealizeagency@gmail.com with the subject line Data deletion request, from the address you contacted us with, and tell us what you'd like removed.

We'll confirm within two business days and complete the deletion within thirty days, then write back when it's done. It's free, and you don't need to give a reason.

The one exception: invoices and financial records we're legally obliged to retain. We'll tell you specifically what we had to keep and why, and we won't use any of it for anything else.

Your rights

Wherever you live, you can ask us to show you what we hold about you, correct it if it's wrong, delete it, or send it to you in a portable format. Use the same address as above.

If you're in the EU or UK, the GDPR gives you these rights formally, along with the right to complain to your local supervisory authority. If you're in California, the CCPA gives you comparable ones, including the right not to be discriminated against for exercising them. We handle every request the same way regardless of where you're writing from — it's simpler, and it's fairer.

Children

This is a business-to-business studio. Our services aren't directed at children, and we don't knowingly collect information from anyone under 13. If you believe a child has sent us something, write to us and we'll delete it.

Changes

When this policy changes, we update the date at the top of the page. If a change actually affects how we handle your information — as opposed to fixing a typo — we'll say so here in plain language rather than quietly swapping the text.

Contact

Questions about any of this go straight to us:

• Email — theidealizeagency@gmail.com
• Phone — +1 (787) 407-2468
• Instagram — @the.idealize
• Location — San Juan, Puerto Rico

We reply within one business day, in English or Spanish.