Privacy policy.

Who we are

The Idealize L.L.C. ("The Idealize", "we") is a design and software studio based in San Juan, Puerto Rico. We build websites, applications, and brand systems for small and mid-sized businesses, and we sell self-paced courses. This policy covers theidealizepr.com, the software we operate for our own business, and the client work we deliver.

The person responsible for data here is Jan McQueeny. There's no data-protection department to route you through. Questions come to us directly, and we answer them.

What we collect

Very little, and only in three situations.

• Visiting this website. Our host, Netlify, records standard server request logs: IP address, browser type, the page requested, and the time. Netlify's page-speed script also measures how quickly each page loads in your browser and reports those timings to Netlify. Your browser fetches this site's fonts from Google Fonts, so Google receives your IP address and browser details with that request. We use all of this only to keep the site online, fast, and working.
• Contacting us. If you email, call, message us on WhatsApp, Instagram or Facebook, or book a scoping call through Calendly, we receive whatever you send: your name, contact details, and what you tell us about your business. You choose what to share.
• Buying a course. Course payments run through Stripe. You type your card details on Stripe's own checkout page, not on ours, and we never see your full card number. Stripe passes us the details you enter at checkout (such as your name, email address and billing details), what you bought, and the amount, so we can deliver the course and keep the record.
• Becoming a client. To do the work, we hold project material: brand assets, copy, credentials for systems you ask us to deploy to, and billing details. We only take what a specific job requires.

What we don’t collect

Stated plainly, because a lot of policies bury it:

• We don't sell, rent, or trade your information to anyone. Ever, for any price.
• We don't run advertising trackers, retargeting pixels, or data brokers on this site.
• We don't set cookies of our own, and we have no login, account system, or user database. The one small note this site keeps in your browser is described under Cookies & browser storage.
• We don't build profiles on you, and we don't buy contact lists to market to you.

Cookies & browser storage

This site sets no cookies of its own. Here is everything it can store in your browser, and why:

• The welcome film. The homepage keeps one note in your browser's session storage, named idz-intro, so the opening film plays once per visit instead of every time you return to the homepage. It holds the value "1" and nothing about you. Your browser deletes it when you close the tab, and it is never sent to us.
• Your analytics choice. Only if analytics is ever switched on: when you accept or decline, the answer is saved in your browser's local storage as idz-consent, so we don't ask on every page. It stays until you clear your browser data or change it with the button below. Analytics is off today, so this is never written.
• Google Analytics cookies. Only if analytics is switched on and you accept: Google Analytics sets its own cookies (_ga, and _ga_ followed by an ID) to count visits. If you decline, they are never set, and declining later removes them.

The font request to Google and Netlify's page-speed script set no cookies and store nothing in your browser. Sites we link to, such as Calendly, Stripe, WhatsApp, Instagram and Facebook, set their own cookies once you're on them, under their own policies.

Cookie settings: see or change your analytics choice at any time.

How we use it

To reply to you, to quote work, to do the work you hired us for, to deliver a course you bought, to invoice you, and to keep the records Puerto Rico and U.S. tax law require us to keep. That's the entire list.

If we'd like to show your project publicly (in our portfolio, on Instagram, or in a case study) we ask you first. Being a client is not consent to be marketing material.

Who else touches it

We use a small number of outside services to run the studio. Each one holds only what it needs, and each has its own privacy policy governing what it does with that data:

• Netlify: hosts this website, keeps the server logs described above, and runs the page-speed script.
• Google: our email and file storage (anything you send us by email lives there), and Google Fonts, which serves this site's typefaces. Google Analytics would join this list only if we switch it on and you accept.
• Calendly: scheduling. If you book a call, it holds the name, email, and any notes you enter.
• Stripe: course payments. It holds your card and billing details under its own policy.
• Meta (Instagram, Facebook and WhatsApp): our social accounts, the WhatsApp chats you start with us, and the API we use to publish our own posts. See the next section.

Everything else this site runs is served from our own domain, including two open-source code libraries for smooth scrolling and 3D graphics. They make no requests to anyone else.

We share your information with these providers only to the extent that using them requires. We don't hand your data to anyone else, and we've never received a government or law-enforcement request for it. If we did, and the law let us tell you, we would.

Instagram & Meta

We operate an internal tool that publishes posts and stories to our own Instagram account, @the.idealize, through Meta's official Instagram Graph API.

Being precise here, because it's the part people assume is more invasive than it is:

• The tool posts our content to our account. It has no access to anyone else's Instagram account.
• It does not read, collect, or store data about our followers, our commenters, or any other Instagram user.
• It holds one access token, issued by Meta to us, for our own account. That token is stored privately in our own tooling and is never shared.
• The images it publishes are our own design work, hosted on a small image site we run on Netlify so Instagram can fetch them.

If we ever manage a client's social account, we do so under that client's own credentials and at their written direction, and their data stays theirs.

How long we keep it

• Server logs and page-speed data: kept by Netlify under its own retention policy. We don't download or archive them.
• Inquiries that don't become projects: we clear these out within about a year.
• Client project files: kept for the life of the engagement and for two years afterward, so we can help when something breaks or you come back for a second phase.
• Course purchases: the purchase record stays with our financial records below. Stripe keeps its own copy under its policy.
• Invoices and financial records: kept as long as tax law requires.

Deleting your data

Email theidealizeagency@gmail.com with the subject line Data deletion request, from the address you contacted us with, and tell us what you'd like removed.

We'll confirm within two business days and complete the deletion within thirty days, then write back when it's done. It's free, and you don't need to give a reason.

The one exception: invoices and financial records we're legally obliged to retain. We'll tell you specifically what we had to keep and why, and we won't use any of it for anything else.

Your rights

Wherever you live, you can ask us to show you what we hold about you, correct it if it's wrong, delete it, or send it to you in a portable format. Use the same address as above.

We handle every request the same way, wherever you're writing from, and asking never changes how we treat you. It's simpler, and it's fairer.

Children

This is a business-to-business studio. Our services and courses aren't directed at children, and we don't knowingly collect information from anyone under 13. If you believe a child has sent us something, write to us and we'll delete it.

Changes

When this policy changes, we update the date at the top of the page. If a change affects how we handle your information, as opposed to fixing a typo, we'll say so here in plain language instead of quietly swapping the text.

Contact

Questions about any of this go straight to us:

• Email: theidealizeagency@gmail.com
• Phone: +1 (787) 407-2468
• Instagram: @the.idealize
• Business: The Idealize L.L.C., San Juan, Puerto Rico

We reply within one business day, in English or Spanish. The rules for using this site are in our terms of use.