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Pricing

How much does a website cost here?

Everyone you asked said “depends.” It does. Below is what it depends on, with the numbers attached.

$900Websites start here, paid once
$100/moKeeping it running, for as long as you want

A website starts at $900, paid once. Keeping it running after that is $100 to $300 a month, for as long as you want it and not a month longer. Every figure below has a scope line under it, so you can tell in about forty seconds whether these numbers work for you.

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30 minutes, no pitch, and you keep the plan either way.

What it costs to keep putting it off

There’s a guy standing outside your door at 7pm with his phone out, checking whether you’re open. He finds a page that hasn’t been touched since 2021, or a Facebook post from March, or nothing. He drives to the place four minutes away, and you never hear about it, because the people it happens to never contact you.

You know what one new customer is worth to you over a year. We don’t. That’s your number. Hold it next to the numbers below and the decision usually makes itself.

Websites, built once

Fixed quote before anything starts. You approve the number, and that’s the number on the invoice.

Two rounds of changes are included. One when you see the design, one before it goes live. A round is one list, and you put as much on it as you want. If we misread what you asked for, fixing it doesn’t spend a round — that one’s our mistake and our time. And if something you ask for is genuinely new work, you see the number before we build it, not on the invoice.

Presence Essential

from$900

1–3 pages. English and Spanish, both written from scratch. Built for the phone first, launched, with your Google listing wired to it.

Right for you if: you have nothing, or what you have is embarrassing enough that you don’t send people to it. Three pages is a home, a page about what you do, and a way to reach you. For a lot of businesses that’s the whole job.

Wrong for you if: you need a booking system or a store. Skip to the third card.

Presence Standard

from$2,000

4–8 pages, designed for your business rather than picked from a theme. SEO foundation built in. Every page written twice, once in each language. Nothing run through a translator.

Right for you if: people compare you against two competitors on a phone before they call, and you want to win that comparison. Also if you sell more than one thing and each one deserves its own page to be found by.

Wrong for you if: three pages would say everything true about your business. The extra $1,100 buys pages and the search work under them, and if you don’t need the pages you don’t need the $1,100.

Commerce & Booking

from$4,000

Online store, payments, or a booking system that fills your calendar without anyone answering a phone. Built on the same bilingual base as the tiers above. One store or one booking flow, one location, one payment processor, and a catalog you could count in an afternoon.

Right for you if: you’re taking orders or appointments by DM at 11pm and losing the ones you don’t answer fast enough.

Wrong for you if: you’re testing whether the product sells at all. Start at Essential, prove it, then come back.

Past what this number covers: hundreds of products, several locations each keeping its own calendar, or a build that has to talk to the POS or practice software you already run. That’s a different size of project and it gets its own quote. We’d rather say that here than discover it in week three.

“From” means the floor, not a teaser. It’s where a project of that shape starts, and the audit is where it gets an exact number. Nobody gets quoted more than the figure on this page without knowing why before they say yes.

What a website does, and where it stops

Nine hundred dollars is where a finished thing starts. You pay once, we hand you the code, and it sits there being correct — your hours, your address, what you actually sell, the page a stranger opens when somebody finally gives him your name. For a lot of businesses on this island that’s the whole purchase. If it’s yours, buy it and go back to work.

Now the part nobody says out loud before they take your money.

A finished website holds still. It doesn’t post on Thursday, and it doesn’t answer the DM at eleven at night. The guy in Bayamón who has never heard your name won’t trip over it while he types what you sell into his phone. Holding still is right when the people who need you already know you exist and just want somewhere to look. It won’t go find you new ones. That’s quoted work, further down this page, and it costs what a person’s time costs.

Plenty of owners only ever need the build. We’ll say so on the audit, before you’ve paid us anything.

After it launches

Nobody decides to let a website go stale. It happens in the six weeks after launch, while you’re working. Your hours change for the holidays and nobody changes them on the page. A price goes up. The software underneath needs updating whether or not anybody’s looking at it.

Care is that, handled. We host the site, and that sits inside every tier: no separate bill, nobody emailing you about a renewal you don’t understand. When something breaks, the person who answers is the person who built the site.

Month to month. No twelve-month minimum and no cancellation fee. If a month goes by where we didn’t earn it, you leave at the end of it.

Leaving doesn’t cost you the work you already paid for. The build is one payment, that payment buys the code, and we hand it over once everything’s been signed, usually inside 24 to 48 hours. Drop Care later and the code is already in your hands. There’s nothing to ask us for.

Care Essential

$100/month

Hosting, SSL, backups, security and plugin updates, uptime monitoring. Anything that breaks gets fixed.

Right for you if: your site is a few pages that don’t change, and you want it still there and still fast in two years.

Wrong for you if: you’ll want your hours or your menu edited. No content changes at this tier — that’s the next one.

Care Standard

$175/month

Everything above, plus up to four content changes a month: hours, a price, a menu item, a photo, a staff member who left. Back to you inside 48 hours. Quarterly speed and broken-link check.

Right for you if: your business changes a few times a month and you’d rather text somebody than log in and find the button.

Wrong for you if: nothing on your site has moved since it launched. Essential covers you for $75 less.

Care Plus

$300/month

Everything above, plus up to ten changes a month, or one new page a quarter. English and Spanish kept in sync. A one-page monthly report: uptime, traffic, and the forms and bookings that came in.

Right for you if: you run promotions or seasons, the menu moves, and you want last month in sentences instead of a dashboard.

Wrong for you if: ten changes a month is more than you’d ever use. It usually is. Take Standard.

Not in any Care tier: posts written or published · replies to DMs and comments · SEO work · ads · redesigns · new features or integrations · app work. Each of those is its own product, and being specific about it is what keeps this price real instead of a number that quietly turns into a smaller service.

Social, SEO and apps are quoted per project

We do all three and none of them gets a number on this page. The scope moves too much for one figure to be true: four posts a month or twelve, one language or two, shooting the photos or working with what you have. Apps are the same conversation with different parts.

We’d rather say that than publish a “desde” we’d walk back on the call. And we won’t quote it cheap to win the work: priced under what a week of production actually costs, it gets delivered thin, and you’d find out in month three. Bring us what you’re picturing and you’ll have a fixed number before anything starts.

One managed engagement at a time. Social or SEO, one client, until that one has run two full months with its report delivered on time. When it’s taken, this page says so and gives you the next opening.

Book my free audit

30 minutes, no pitch, and you keep the plan either way.

What’s not in the number

Every quote in Puerto Rico has a second page nobody shows you. Here’s ours, before you ask.

  • The domain. If you already own your name, we build on that one. If you don’t, we register it for you. The annual registrar fee is yours, and you see the number before we buy anything.
  • Paid advertising budget. If we run ads, the money that goes to Meta or Google is yours and goes to them. Managing it is quoted work, like the social and SEO above.
  • Third-party subscriptions. Booking software, POS, email platform, whatever the build sits on. We’ll tell you the monthly cost before you commit to the tool, not after.
  • Professional photography and video. We’ll shoot what we can and design around what we can’t. A full shoot is quoted separately.
  • Logo and full brand identity from scratch. We’ll use what you have well. Building one from nothing is its own project.
  • A promise about how much money the site will make. Worth saying out loud: nobody can make that promise honestly, and the ones who put a percentage on it are quoting a number they made up.

Hosting, while you’re on a monthly plan with us: inside the price, no separate bill. If you buy a build and no monthly plan: the one-time payment buys the code. You keep it, so the site can live wherever you decide to put it, including a host you already pay for.

Included, always, no line item: the fixed quote before work starts, both languages, and the founder on the build. Two rounds of changes as well — one at design, one before launch, each of them a list of any length. Work past those two rounds gets quoted and approved before it happens. There is no version of this where you find out the cost afterward.

What happens after you pick a number

  1. You book the audit. Thirty minutes. We look at what you have now — the site, the Google listing, the feed — and tell you what’s actually wrong with it. Sometimes the answer is that you need one fix you can do yourself, and we say that.
  2. You keep the plan. Written up, yours, whether or not you hire us. Take it to your nephew if you’d rather. It works there too.
  3. You get a fixed quote. One number and what it covers. You approve it before anything is built. It doesn’t change unless you ask for something that wasn’t in it, and then you see the new number before that work happens.
  4. We build it. You approve at two points, not fourteen — the design, then the finished site before it goes live. Those two points are your two rounds of changes, and each one is a list of any length. The person you talked to at step one is the person doing the work.
  5. It launches, and you decide about monthly. Separately, later, after you’ve seen how we work. The build doesn’t require a plan: you paid for the code once, and you keep it.

The things you’re thinking right now

Mi sobrino me hace la página.

He probably can, and free is a real price. The question is whether it books customers. Bring his version to the audit — if it holds up, we’ll tell you to keep it. Costs you thirty minutes either way.

Ya me amarré con una agencia una vez.

Enough owners here got tied down that it’s the first thing they say, and twelve-month contracts made sure of it. Ours is month to month, so every month has to be earned.

¿Y cómo sé yo que no van a desaparecer?

You don’t. We’re young — there aren’t ten years of history to show you. What you can check today: four live sites, the founder’s own name on every one of them, and terms that let you walk the month we go quiet. And you already paid for the code once, so you take it with you.

Why is the price on the page at all? Nobody else does this.

Because the alternative is making you sit through a call to hear a number, and that call is a sales call whether or not anyone admits it. If our floor is above your budget, we both found out in ten seconds instead of forty minutes.

Can you do it for less?

No. Under $900 there’s no quieter number waiting for whoever pushes hardest. Nine hundred is already thin. Take two hundred off it and you’ve taken more than a fifth of the job, and that fifth comes out of somebody’s week. A floor that slides when you lean on it was never holding anything up, and the person who finds that out is the client who didn’t lean.

Ready when you are

Start with the free half hour.

You’ll leave it knowing what’s wrong with what you have now and what it would cost to fix. If that turns out to be nothing, we’ll say so and you’ll have spent thirty minutes.

Book my free audit

30 minutes, no pitch, and you keep the plan either way.

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